Online Advertising
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Online Advertising
Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk
The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture […]
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Online Advertising
The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”
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Online Advertising
The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’
The Trade Desk has delivered another smash earnings report, with $585 million in Q2 revenue, up 26% year-over-year. The company, which reported on Thursday, generated $85 million in net profit, more than double the $33 million it generated in Q2 2023. Meanwhile, Unified ID 2.0, the open-source identity initiative created and backed by The Trade […]
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Online Advertising
A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center
Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […]
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Online Advertising
Outbrain Acquires Teads From Altice For $1 Billion
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies.
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Online Advertising
Innovid Wants To Solve CTV’s Most Annoying Issue
TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.
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Online Advertising
Google Says It’s Still Figuring Out How A Cookie Opt-In Model Will Work
Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox.
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Online Advertising
Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors.
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Online Advertising
What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators?
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome. The UK’s Competition and Markets Authority (CMA) said it will delay publication of its planned quarterly report on the Chrome Privacy Sandbox as it evaluates the situation. The next […]
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Online Advertising
Google Says It Won’t Deprecate Cookies In Chrome After All (?!)
Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome. Instead, Google is proposing some kind of TBD opt-out tool for third-party cookies. Google […]
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