Online Advertising Archives - Page 2 of 7

Viant Acquires Lockr, And It’s All About Connecting IDs

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call on Monday. The goal is to connect the identity Lockr gets from its publisher tech with Viant’s identity graph. The company reported fast growth in its TV-focused DSP business in Q4, earning […]

From

Online Advertising

IAS Outperforms Ad Tech’s Q4 Slump And Outgrows Its Verification Roots

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning. The company’s total revenue of $153 million in Q4 was up 14% year over year. IAS earned $530 million in 2024 at a 12% growth rate. IAS shares jumped by […]

From

Online Advertising

‘Is The Open Internet Healthy?’ Magnite Reports CPMs Dipped In Q4

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance. At least that’s the story from Magnite’s quarterly earnings report on Wednesday afternoon. Magnite, an independent SSP, earned […]

From

Online Advertising

Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization

Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. And Chase Media wants in on this action.

Online Advertising

LinkedIn Launches Its Own Conversion API

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.

From

Online Advertising

StackAdapt Secures $235 Million To Invest In Global Expansion And AI

Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan.

From

Online Advertising

Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse

Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.

From

Online Advertising

CTV, Retail And Measurement Will Spur Ad Tech M&A This Year

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.

From

Online Advertising

People Managing Google Ad Campaigns Are Getting Their Accounts Seized By Scammers

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads after running a Google search. The scammers serve fraudulent sponsored search links to these ad executives, and then hack into their accounts and use their funds […]

From

Online Advertising

Why Grassland Beef Put A Vendor In Charge Of Search And Social, Not The Platforms

Eight or so years ago, when Brent Jarvis joined US Wellness Meats, a beef company that operates the Grassland Beef direct-to-consumer business, the brand made a commitment to expand its reach by advertising in new channels. But it remained a small team of three without the requisite resources to produce creative and crunch data to […]

From