Online Advertising
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Online Advertising
Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet
Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed to […]
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Online Advertising
IAB Tech Lab Made Moves To Acquire Prebid In 2021 – And Prebid Said No
Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and that code is now Prebid.org, a standalone industry standards body producing widely adopted open-source tech. The story of how Prebid.org came to be – […]
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Online Advertising
Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat. […]
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Online Advertising
Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.
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Online Advertising
Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there’s hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger’s Programmatic I/O conference in New York City this week.
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Online Advertising
Perry Ellis Enlists Wunderkind To Revitalize Its Email Game
First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that first-party data comes in the form of an email. For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company’s email marketing, said […]
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Online Advertising
How Buyers Are Managing Measurement Sans Standardization
The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple.
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Online Advertising
Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk
The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture […]
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Online Advertising
The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial
On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”
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Online Advertising
The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’
The Trade Desk has delivered another smash earnings report, with $585 million in Q2 revenue, up 26% year-over-year. The company, which reported on Thursday, generated $85 million in net profit, more than double the $33 million it generated in Q2 2023. Meanwhile, Unified ID 2.0, the open-source identity initiative created and backed by The Trade […]
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