Mobile
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Acquisition
Google and Target Release Voice-Activated Coupon
Target is testing a voice-activated coupon as a way to encourage people to
start using Google Assistant to shop at Target. -
Acquisition
Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience. -
Acquisition
7-Eleven Adds 3 Million Loyalty Members with Points Giveaway
7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points. -
Acquisition
A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be. -
Acquisition
The Era of Conversational Marketing is Here
Leading brands and experienced brand marketers are increasingly deploying messaging
apps and chatbots to meet their conversational marketing needs. -
Digital
Mobile First Indexing: How to Prepare Your Business
Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.
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Acquisition
Lucky Charms Boots One Charm in Favor of a Magical Unicorn
Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow. -
Acquisition
How HGTV Developed “Hazel” its New Chatbot
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger. -
Acquisition
Moët & Chandon Finds Love with Snapchat
Love Unconventional is the brand’s Valentine’s Day campaign that includes a Snapchat
game and limited edition packaging on its champagne. -
MarTech
Top Trends in Audio Branding
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here’s a look at 10 audio trends to watch in 2018.