Mobile
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Mobile
Better Channel Integration with Short URLs and QR Codes
With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms.
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Mobile
The Mouse Goes Mobile: Disney Embraces PDA Marketing
Disney may be a small world after all, but it takes big people to access it, especially via mobile devices.
Disney
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Mobile
Malls, Walking: The Latest Shopping Apps
At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall
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Mobile
Location, Location, Location
When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were
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Mobile
Mobile March of the Penguins
It’s got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,
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Mobile
Retailers, Mall Group Sign on to “Walk In, Win Points” Mobile App
Four major retail brand names and the largest U.S. mall property group have agreed to become the first clients of a new location-based shopping app that gives smartphone users points for just walking through the door
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Mobile
BD Network Acquires We Love Mobile
BD Network, a U.K.-based advertising agency, has acquired We Love Mobile, a mobile creative agency.
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Mobile
Going Mobile with Loyalty Rewards
So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.
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Mobile
What’s Next for Text?
Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff