Mobile
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Mobile
Mobile App Puts the New Mini Cooper in Your Parking Space
If you’re having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion
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Mobile
Augmented Reality Sweepstakes Helps A&E Debut ‘Breakout Kings’
A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s Rittenhouse Row and in Los Angeles and San Francisco.
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Mobile
Protect Your Text Campaign with Dedicated Short Codes
Most companies that market via text messaging opt to work with an SMS service provider. Before you select a service provider, though, you need to understand how short codes work
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Mobile
Esquire AR Campaign Lets You Meet Brooklyn Decker at Your Local Bookstore
Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life
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Mobile
Mobile Check-ins and Why Direct Marketers Will Love Them
This may have been the shopping holiday of the check-in, at least from a growth perspective. Data from Foursquare indicates that of the top 10 retail brands
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Mobile
Mobile Campaign Lets Fans Look Deeper into “Inception” DVD
Some promotions for movies and DVD releases use barcodes to offer behind-the-scenes glimpses, on the theory that their biggest fans or most motivated audiences will value that content as much as a giveaway
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Mobile
JCPenney Unwraps New Mobile Initiatives for the Holidays
JCPenney has unwrapped a number of new mobile initiatives, investing heavily in new technologies just in time for the holidays so customers can easily make purchases directly from their mobiles
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Mobile
Global Ad Forecasts Call For Growth Led By China
The numbers may differ by a tenth of a percentage or so, and the hard dollars may not line up, but the general trends are the same: Global marketing spending is going to jump in 2011, with Brazil, Russia, India and China (the
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Mobile
Easy Stages to Mobile
It’s no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life
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Mobile
A Head Count for Mobile Ads
First come the ads, and then, as night follows day, must come the metrics. That’s the rationale behind new guidelines for measuring the impact of mobile