Mobile
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Acquisition
Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns! -
Acquisition
Is Voice Technology the Next Big Disruptor?
Is voice technology the next star of marketing?
Forbes checks in with a few experts. -
Events
Q&A: Volvo Ocean Race’s Sponsorship Adventure
The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers’ dreams. The VOR’s Jordi Neves took us behind the scenes in Newport.
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Acquisition
Dixie’s Brand Building Manager Talks New AR Bathroom Cup Designs
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement
tactics behind the campaign, as well a look at past mobile marketing campaigns. -
Acquisition
Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features
an augmented reality video. A first for both brands. -
Acquisition
Dixie Adds Augmented Reality Kids Game to Bathroom Cups
Dixie reaches out to get kids to brush properly with a
fun and engaging mobile game. -
Acquisition
Vitamin Shoppe Employees Turn Instagram Stars
The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social. -
Acquisition
Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy
Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy. -
Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala. -
Acquisition
4 Ways AI Can Improve Your Marketing
As many businesses are learning, AI can improve the customer experience
through consideration of the customer’s total lifecycle.