Mobile
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Digital
Taco Maker Goes Mobile to Reach Families
Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling
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Mobile
Victoria’s Secret Reaches for Mobile Shoppers
Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site
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Mobile
ExactTarget Unveils iPhone Application
E-mail software-on-demand provider ExactTarget yesterday announced an application that allows its clients to access their accounts on iPhones
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Mobile
More Users Recall Mobile Ads—Especially on the iPhone
The proportion of U.S. mobile phone users who say they saw a mobile ad rose to 38% of subscribers in the first quarter of this year from 33% in Q4 2008
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Mobile
One in Three Smartphone Owners Acts on Mobile Ads: Study
More than one third of intensive smartphone users respond to mobile ads on their handsets, according to new research
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Mobile
FTC Offers Insight Into Mobile Marketing Practices
The Federal Trade Commission has issued a report on mobile marketing, which offers insight into how the organization views the burgeoning channel.
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Mobile
MetaResponse Launches Mobile Davison
MetaResponse Group is launching a mobile marketing division, MobileMailbox
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Digital
Minding the App Store: Downloads on the Rise
Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users
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Digital
Mobile: Did You Know….Web Access is Up?
Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide
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Digital
Carnival and Bank of America Go Mobile in Promos
Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five