Mobile
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Mobile
Strategies: Rubber Meet Road
You want hard data on how effective a well-targeted mobile campaign can be? Last October, Volkswagen integrated its Golf GTI Mark VI model into the iPhone
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Email
E-Mail Testing Crib Sheet
Don’t let e-mail testing make you testy. These tips from Kristen Gregory, e-mail marketing strategist at Bronto Software, should make it easier to ace
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Digital
On the Grow?
We’ve all seen the usage statistics for mobile: More people using more advanced cellphone features such as mobile Web and barcode scanners more and more
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Direct Marketing | Print
It Pays to Say Thank You
LIKE MANY NONPROFITS, in 2008 Teen Challenge New England realized it would run into a budget shortfall. But rather than just simply ramping up the pleas
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Mobile
Chieftains: What’s Your Favorite Mobile App, For Business or Personal Use, and Why?
QUESTION: WHAT IS YOUR FAVORITE MOBILE APP, FOR BUSINESS OR PERSONAL USE, AND WHY? DAVID GROSSMAN, PRESIDENT/FOUNDER, THE GROSSMAN GROUP The apps I gravitate
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Mobile
Hot, Fast and Engaged
Pizza Hut has always been known for innovation. After all, it takes a lot of creativity to find a new place to insert mozzarella into a pie. That’s how
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Direct Marketing | Print
Keep in Touch
Your call center isn’t an island, so don’t let it feel Make sure your telephone reps know what offers and promotions are going out to customers in all
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Mobile
Adenyo Signs Licensing Deal With InferSystems
Adenyo, a mobile marketing software company has signed a licensing agreement with InferSystems Corp, to use its predictive analytics engine, which can be applied to enhance online and offline customer prediction tools.
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Mobile
Food Web Sites and Mobiles Lead Consumers to Bargains
More consumers are turning directly to consumer packaged goods companies to find deals and discounts
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Mobile
Consumers Crossing Channels In-Store and Online
Once upon a time, customers went into a retail store to research a new purchase. Then, they did the research online before going out. Today, thanks to mobile, they’re researching online before they leave the house