Mobile Archives - Page 59 of 79

Going Mobile with Loyalty Rewards

So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.

Data & Analytics

iAds and iPads: App-Based Ad Targeting

NO MATTER HOW YOU GRAB HOLD OF IT, iPhone 4 was good for Apple’s revenues. And the iPad hasn’t hurt either. The company posted a 61% year-over-year gain

Mobile

What’s Next for Text?

Nielsen predicts that by the end of next year, the number of smartphones and plain old feature phones in the U.S will be equal. Does that spell the eventual demise of text messaging, or even its gradual dropoff

Engagement

Ben & Jerry’s Lids Sinc With iPhone App

Besides its Twitter tour, the Vermont ice cream superpower has launched another way to get people in touch with its treats: an iPhone app that makes visions

Mobile

Brooks Takes Running Shoe Launch Mobile with 2-D Contest

Sports gear maker Brooks is introducing the latest in its line of running shoes with a 2-D barcode campaign that can enter customers to win a mobile sweepstakes

Mobile

Mobile, Minutes-As-Currency Key To African Markets

The so-called BRIC developing countries – Brazil, Russia, India, China – may find a new region in their midst, if GlobalFluency has any say. The marketing firm has inked an agreement with africapractice, a strategic communications firm, under which africapractice will provide GlobalFluency’s partner organization The CMO Council with entry into 15 African nations.

Mobile