Mobile
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Mobile
How Small Businesses Can Get Into the Mobile Game
There’s no single foolproof approach or strategy for using mobile platforms. And there’s no strict format for the sites and apps one can create. There is, however, a quickly-evolving list of best practices, not to mention, a few guidelines for deciding which property-type makes the most sense
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Data & Analytics
Kmart, Other Brands Test Geo-located Text Messaging with AT&T ShopAlerts
Some big names in both retail and consumer goods are partnering with wireless carrier AT&T to test the impact of text messages that send themselves automatically when customers
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Mobile
Mobile App Puts the New Mini Cooper in Your Parking Space
If you’re having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion
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Mobile
Augmented Reality Sweepstakes Helps A&E Debut ‘Breakout Kings’
A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s Rittenhouse Row and in Los Angeles and San Francisco.
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Mobile
ING Direct Smartphone Apps Build Loyalty, Community with Mobile Banking
A recent study by Forrester predicts that one in five U.S. adults will do some form of banking transaction over their mobile phones by 2015, up from the 12% who currently perform some of their banking over mobile handsets. That’s good news for banks, who are always looking for ways to cut down on teller interaction and thus overhead.
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Data & Analytics
Local Mobile Ads Drive Mobile Shopping: Study
Location-based mobile ads are not only bringing people into retail stores, but they’re driving mobile commerce. That’s one finding from a new quarterly report from location-based mobile media channel JiWire
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Mobile
Protect Your Text Campaign with Dedicated Short Codes
Most companies that market via text messaging opt to work with an SMS service provider. Before you select a service provider, though, you need to understand how short codes work
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Email
Five Keys to Mobile-Ready Email Design
We’ll spare you the statistics regarding how many more people are reading their email on smartphones as opposed to traditional computers—you know that the number is increasing dramatically. What you might not know, however, is how best to craft your emails so that smartphone users can read and respond to them as easily as can those viewing them on computers.
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Mobile
InterContinental Aggregates Hotel Check-ins with PlacePunch
Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform
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Mobile
Esquire AR Campaign Lets You Meet Brooklyn Decker at Your Local Bookstore
Bridging the online/offline gap, Esquire magazine has collaborated with book retailer Barnes & Noble and augmented reality platform GoldRun to launch two campaigns that bring its pages to life