Mobile
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Mobile
Marriott’s New Advertising and Branding Campaign Aims Younger
Aiming to attract younger travelers, Marriott International is introducing a new advertising and branding campaign, Travel Brilliantly, for Marriott Hotels and Resorts, its largest brand.
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Mobile
Mobile Marketing; Understanding the Omnichannel Customer Still a Struggle: IBM Survey
Marketers (40%) are finding that delivering a positive customer experience is harder in mobile marketing than on the web. That’s likely no surprise, but what may be troubling is that 70% of marketers describe their multichannel experience for customers as “okay” or “poor, according to a new IBM survey.
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Mobile
Beyond TV: Syfy Keeps Fans Tuned in with Social and Mobile
A combination of mobile and social helps the Syfy network engage with fans of shows like “Defiance” and “Face Off.”
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Mobile
8 Mobile Apps for Marketers
(Marketing Dive) As marketing professionals progressively spend more time on the road or commuting and the functionality of mobile devices keeps increasing, it makes sense that more work is being performed on mobile devices. To keep things simple, and to keep work effective, mobile app developers have come up with some impressive solutions to common problems of mobile […]
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Mobile
Location-based Disconnect
The Chop House lets customers check in for a free glass of wine, but the waiter is out of the loop.
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Mobile
Five Predictions for Mobile Measurement
Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.
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Mobile
2012 PRO Award Finalist: Nickelodeon for Sony Pictures
Sony Pictures used a mobile campaign centering on the theme “Naughty or Nice” to engage moviegoers to see “Arthur Christmas.”
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Mobile
Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything
More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.
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Mobile
Lack of Staff, Strategy, Top Obstacles to Mobile Marketing
Mobile marketing continues to gain strength, but a lack of resources and a well thought out strategy are holding businesses back from executing the programs, according to a new survey from StrongMail.
