Mobile
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Mobile
4 Market Leaders with the Courage to Embrace Technology
This report on four market leaders includes case studies each with advice for other marketers to follow.
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Engagement
How Grocers Transform Traditional Shopping Habits with Digital
Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.
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Data & Analytics
Creating Mobile Apps for B2B Sales & Marketing
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
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Data & Analytics
4 Tips for Improving Your Mobile Data Strategy
According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.
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Data & Analytics
Increasing Conversions by Improving the Mobile Experience
The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.
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Data & Analytics
Are you up on the Benefits of Mobile Advertising in BRIC Nations?
This article offers an overview and tips for mobile advertising opportunities in BRIC nations.
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Data & Analytics
How Mobile-Friendly Retailers Engage Consumers—and Boost ROI
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
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Data Driven ROI
Trend-Driven Resolutions For Retail Loyalty Marketers
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
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Mobile
Facebook Tests Ads on Mobile Apps
A small number of advertisers have been allowed to use Facebook’s infrastructure to place ads on other mobile apps.
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Data & Analytics
Is 2014 the Year for Personalizing Big Data on Screen?
Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.