Mobile
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Data & Analytics
Facebook Emphasizes Local in Taking Graph Search Mobile
CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.
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Data & Analytics
CM Asks….What’s Your Favorite App?
We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.
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Data & Analytics
Geotagging Helps Genghis Grill Engage Diners Via Instagram
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.
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Data & Analytics
Optimizing Mobile Marketing Apps With Analytics
Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.
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Mobile
Unilever Mobile Ad Compensates People in Asia with Free Airtime
Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.
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Data & Analytics
Six Mobile Messaging Types and How to Use Them
CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.
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Data & Analytics
iBeacons, Apple’s Passbook and Customer Engagement
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
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Mobile
4 Tips to Make Campaigns Work Across all Screens
Here’s what you need to know about making your campaigns work across all screens to maximize conversions.
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Mobile
Multiscreening and Digital Advertising
Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.
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Mobile
Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards by March 18!
You know you’re special! Get the recognition you deserve with a 2014 PRO Award.