Mobile
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Acquisition
How Marketers Can Use TikTok to Engage Gen Z Consumers
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
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Acquisition
Four Key Steps to Successful Influencer Marketing
Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.
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Data Driven ROI
7 Digital Marketing Trends to Consider for 2020
What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand. -
Acquisition
Chipotle Roars Back from Food Crisis with Hard-Hitting Strategy
Chipotle CMO Chris Brandt on how the brand made an amazing comeback
after a food crisis began to cripple the company in 2015. -
Acquisition
KFC’s New Dating Game Seeks Love for the Colonel
From rotating celebrity colonels to a massive colonel floatie, KFC comes out
swinging from left-field with its marketing magic. -
Acquisition
Drum Roll Please. The 2019 PRO Awards Finalists Unveiled
The PRO Award winners will be announced during a live awards
brunch on October 24 at Neue House, New York. Join us. -
Mobile
Mobile CX: How Burger King, Chipotle & More Are Getting It Right
A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences
to make up for one bad one. Here’s four brands getting it right. -
Profiles & Campaigns
CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge. -
Acquisition
30 Instagram Stats Every Marketer Needs to Know
A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.
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Profiles & Campaigns
Arizona State Builds Alumni Affinity
Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni.