Mobile Archives - Page 3 of 21

2014 Marketing Trends Off the Radar

Ten marketing trends for 2014 you may not be thinking about but could help change up your marketing game.

The Hows and Whys of Small Biz Web Site Mobilization

A Q&A with Todd Leeloy, general manager of OrangeSoda, a digital marketing company, who discusses the hows and whys of mobilizing small business websites.

Mobile

Get the Biggest Bang From Your Native Advertising Buck

Are brands really maximizing their investments in native advertising? Here’s 4 best practices.

Mobile

Mobile Devices Turn Turkey Day to Shopping Day

On Thanksgiving day, consumers who shun racing out to the mall in favor of sitting down with family, may be hiding their mobile devices under the table.

Mobile

5 App Marketing Campaigns for Improving User Engagement

If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. Whatever the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.

Mobile

The 4 Keys to Successful Mobile Marketing for Retailers

Steve Schuler (Yahoo Advertising) Advertisers need to respond to the increasing demand for more personalized mobile experiences. Online-to-offline mobile retail campaigns have to be localized, personalized and measured. These three elements must be blended together to create mobile campaigns consumers will love.