Media Relations
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Branding/Marketing
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.
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Media Relations
A New Method to Measure Media Relations for Business Growth
This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.
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Media Relations
Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success
With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.
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Media Relations
Lessons from Bridgerton on Sharpening a Pitch
In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.
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Crisis Management
PRNEWS Announces 2024 Top Women in PR
Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.
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Media Relations
Media Relations 101: Talking to Journalists at Events
One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.
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Branding/Marketing
How To Optimize Success at Your First Trade Show With a Client
Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.
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Media Relations
Three Must-Haves in Your Next Press Release
What goes into creating a press release that will generate interest from journalists?
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Branding/Marketing
PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election
In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.
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Media Relations
When Crafting a New PR Business Presentation, Lead With Storyline
When crafting a public relations program, much time can be spent debating which up-front information—how to structure the strategies, objectives and tactics—to include in the presentation, at the expense of developing ideas that work for both the client and the media.
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