Topic
Loyalty Marketing
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Data Driven ROI
Starbucks Gets It – How Happy Employees Result in Happy Customers
Starbucks’ decision to invest in its employees through education will certainly pay back with interest.
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Engage & Convert
Subway’s New In-Store Mobile Pay Solution
Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.
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Data Driven ROI
10 Ways to Lure Customers to Your Loyalty Program
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.