Loyalty Marketing
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Acquisition
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com. -
Acquisition
Airbnb Contestants Win Unforgettable View of Solar Eclipse
Airbnb’s Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.
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Acquisition
6 Steps to a Gamified Experience
Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.
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Acquisition
Snap a Bottle of Pepsi and You Just Might End up at the Super Bowl
Snapchat and gamification turn stagnant bottles of Pepsi and
packages of Frito-Lay snacks into an entertaining sweepstakes. -
Acquisition
3 Key Tactics Promote Nordstrom Anniversary Sale
The Nordstrom Anniversary Sale is much anticipated by loyal customers but how to entice new customers? Steal some ideas here!
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Acquisition
Need a Late-Night Taco Bell Run? Tell Your Lyft Driver.
During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.
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Acquisition
T-Mobile’s CMO on Going Deep with the Home Run Derby
After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal.
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Acquisition
2017 Coupon Use Crosses Demos/Generations
Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.
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Acquisition
Digital Gamification Injects a Coolness Factor into Loyalty Programs
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.
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Acquisition
Gillette Men’s Welcome Package Sometimes Reach Women
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.