Loyalty Marketing
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Acquisition
Customer Loyalty: Three Tips to Earn It and Keep It
Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.
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Acquisition
The CoverGirl Rebrand has Been a Long-Time Coming
The relaunch of a well-known product that has been around forever is never easy. Here’s a behind-the scenes look at the year-long CoverGirl rebrand.
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Acquisition
A Cruise Line Sets Sail with Unique Email Personalizations
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member.
As a result, it sailed off into a very impressive return on its investment. -
Acquisition
Color-it-Yourself, Starbuck’s Says of its 2017 Holiday Cups
As the holiday season approaches, Starbuck’s red holiday cups are
eagerly awaited by its legions of fans. -
Acquisition
Toyota’s New Retail Concept Offers Coffee and Car Rentals
The Drive to Go by Toyota concept is a mix of fast food, coffee shop, rental cars and a
not-so-subliminal message to—when you’re ready—buy a Toyota. -
Acquisition
When a Controversy Arises, Should Your Brand Jump In?
Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing
to say on a controversial topic like the NFL boycott, it’s best to say nothing. -
Acquisition
On the Runway: Taco Bell Bodysuits & Hoodies
Taco Bell and Forever 21 collaborated to show off a new line of
limited-edition, Taco Bell-themed clothing. -
Acquisition
How Truly Just Brands Give Back During Disasters
Consumers want brands to live a cause. Here are a few great examples of brands
that went above and beyond in recent disaster relief efforts. -
Acquisition
AR, Experiences, Unleashed to Regain Toys ‘R’ Us Customers
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers
coming to its stores with a pitch for “free play.” -
Acquisition
Game On! Marriott Updates its NFL Partnership with Virtual Reality Dome
Courtyard by Marriott’s popular Super Bowl Sleepover Contest is back with
a fully customized 4D experience debuting Sept. 28 in NYC.