Loyalty Marketing
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Acquisition
PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns
We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards. -
Acquisition
JCPenney CMO on Marketing to Women in the #MeToo Era
Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
campaign and the importance of getting it right when marketing to women today. -
Acquisition
Create Compelling + Engaging Content with Influencers
As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re
getting the quality product and, ultimately, ROI they expect. Here’s what you need to know. -
Loyalty Marketing
Forbes Unveils the World’s Most Valuable Brands
Tech brands represented 20% of the final list—with Apple in the top spot.
See who made the cut. -
Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala. -
Acquisition
American Express’ Secret Garden at Coachella
American Express added a fresh take to its fourth year at Coachella,
staging an exclusive destination for its VIP customers. -
Acquisition
Auntie Anne’s Launches Pretzel-Inspired Clothing Line
The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels.
To celebrate, the brand has debuted a line of clothing and accessories. -
Acquisition
3 Steps to Building an Enthusiastic Community for Your Brand
Building a brand community doesn’t have to be daunting: Engage with, nurture and
capitalize on the behavior that may already accompany your product or service. -
Acquisition
W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International,
shares how it’s all going to shake out. -
Acquisition
10 Killer Tips to Reach Gen Z
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic,
truly knows how to capture the attention of Gen Z. He offers 10 tips.