Inside the Buy Side
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Inside the Buy Side
Information Asymmetries in Digital Media Will Eat You Alive. If You Let Them.
The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist.
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Inside the Buy Side
CIMM and the 4A’s Offer 4 Frameworks for Privacy of CTV Advertising
A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns.
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cookies
Cookieless Environments Robustly Support Advanced Behavioral Targeting
Google Chrome’s loss of third-party cookies may mean a definite ending to decades of cookie-based targeting. However, other browsers waved goodbye to this tracking method long ago, and many Chrome users already opted out of being followed around the web for a while now. As a result, advertisers urgently need to put solutions in place to continue reaching consumers with ads that are relevant to them. But what tools are out there to help advertisers deliver?
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Inside the Buy Side
The $20 Billion Efficiency Opportunity for Marketers
In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making, the study was conducted with TAG TrustNet. Here are some of the key findings.
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AI
Yahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite
Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.
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Inside the Buy Side
Mastering the Holiday Marketing Frenzy: Strategies for Success
It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. This time is the opportune moment for brands to assess the performance of their existing campaigns and identify areas for improvement and optimization.
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