Inside the Buy Side
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Inside the Buy Side
Integral Ad Science’s Quality Attention and the Attention Payoff With Yannis Dosios, CCO of IAS
Brands gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. We spoke with Yannis Dosios, Integral Ad Science’s CCO, to understand why attention metrics is the new hot commodity, the development of IAS’ Quality Attention Product, and how they plan to future-proof the tech.
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Inside the Buy Side
The Uncharted Terrain: Political Advertising in 2024’s Streaming Ecosystem
Will CTV pick the next president? To win in 2024, political advertisers must prepare to rethink decades’ worth of proven strategies while maximizing their data assets to take advantage of the television’s fast-evolving, advanced targeting capabilities.
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TripleLift & RESET Digital Join Forces: Revolutionizing Diverse-Owned Media Ad Spend
TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.
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Inside the Buy Side
Digital Audio Is Evolving — and So Are Its Measurement Capabilities
The digital audio advertising marketplace is experiencing massive growth, and technological advances are attracting increasing advertiser interest. Still, there’s one crucial area for improvement in this tech evolution – audio ad measurement.
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Inside the Buy Side
Disney+ Expands AVOD Capabilities with Disney Campaign Manager
At a time when more competition exists amongst streaming media services, Disney Advertising landed on a strategy to accelerate access to Disney+ AVOD inventory when the publisher launched its Disney Campaign Manager. In 2023, over 4,500 advertisers and 1,000 agencies transacted on Disney Campaign Manager, with many of those brands being first-time streaming advertisers.
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Inside the Buy Side
Information Asymmetries in Digital Media Will Eat You Alive. If You Let Them.
The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist.
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Inside the Buy Side
CIMM and the 4A’s Offer 4 Frameworks for Privacy of CTV Advertising
A new CIMM + 4As report offers a methodological approach for assessing privacy liabilities, as well as established and emerging solutions to help TV advertisers launch privacy-compliant campaigns.
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Cookieless Environments Robustly Support Advanced Behavioral Targeting
Google Chrome’s loss of third-party cookies may mean a definite ending to decades of cookie-based targeting. However, other browsers waved goodbye to this tracking method long ago, and many Chrome users already opted out of being followed around the web for a while now. As a result, advertisers urgently need to put solutions in place to continue reaching consumers with ads that are relevant to them. But what tools are out there to help advertisers deliver?
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Inside the Buy Side
The $20 Billion Efficiency Opportunity for Marketers
In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making, the study was conducted with TAG TrustNet. Here are some of the key findings.
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AI
Yahoo Advertising Rolls Out Yahoo Blueprint, an AI-powered Media Buying Suite
Yahoo Blueprint, the latest DSP tool emerging from the house of Yahoo Advertising, is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. AdMonsters spoke with Adam Roodman, SVP of Product Strategy and Management at Yahoo to take a deep dive into AI-driven buy side tool.
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