Inside the Buy Side

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  Inside the Buy Side

  Scope3 and Sharethrough Partner to Combat Problematic Placements

  Scope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough’s platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking previously unblockable problematic placements, enhancing control and precision for media buyers. Now available via Sharethrough, GMP+ will help marketers gain more quality with less carbon.

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  cookies

  Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era

  With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.

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  Inside the Buy Side

  Family Matters: Unlocking the Co-Viewing Goldmine

  Future Today’s Vikrant Mathur and Jennifer D’Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.

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  Cracking the Code: Strategies to Thrive in a Shifting Media Landscape

  As new platforms emerge and the lines between CTV, linear and digital continue to blur, advertisers have no shortage of ways to reach consumers – but are they doing so effectively? With a crowded space and elusive viewers bouncing between screens, marketers need to cut through the noise and focus on what really matters in 2024.

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  AI

  AI Comes to Digital Audio Advertising – and It’s Improving Personalization

  The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI’s potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is the next logical step in using AI in digital audio advertising.

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  Inside the Buy Side

  Six Things We Saw, Heard, and Digested at IAB ALM 2024

  AdMonsters was in the room at the IAB’s Annual Leadership Meeting 2024, soaking up every last nugget of wisdom. The importance of collaboration, unity, and direct engagement in creating standards was highlighted as the path to success, shaping the future of the digital economy. Brick by brick, together, we are finding solutions to some of the industry’s most pressing challenges. Following are six things we saw, heard and digested at IAB ALM 2024. 

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  Inside the Buy Side

  Integral Ad Science’s Quality Attention and the Attention Payoff With Yannis Dosios, CCO of IAS

  Brands gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. We spoke with Yannis Dosios, Integral Ad Science’s CCO, to understand why attention metrics is the new hot commodity, the development of IAS’ Quality Attention Product, and how they plan to future-proof the tech. 

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  Inside the Buy Side

  The Uncharted Terrain: Political Advertising in 2024’s Streaming Ecosystem

  Will CTV pick the next president? To win in 2024, political advertisers must prepare to rethink decades’ worth of proven strategies while maximizing their data assets to take advantage of the television’s fast-evolving, advanced targeting capabilities.

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  TripleLift & RESET Digital Join Forces: Revolutionizing Diverse-Owned Media Ad Spend

  TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.

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  Inside the Buy Side

  Digital Audio Is Evolving — and So Are Its Measurement Capabilities

  The digital audio advertising marketplace is experiencing massive growth, and technological advances are attracting increasing advertiser interest. Still, there’s one crucial area for improvement in this tech evolution – audio ad measurement.

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