Inside the Buy Side

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  cookies

  Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era

  With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.

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  Inside the Buy Side

  Family Matters: Unlocking the Co-Viewing Goldmine

  Future Today’s Vikrant Mathur and Jennifer D’Alessandro explore CTV’s untapped goldmine: co-viewing — family programming for marketers. Gone are the days of isolated viewing on tiny screens. Consumers are returning to their living rooms and indulging in the big-screen experience as a full-blown family affair.

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