Inside the Buy Side Archives

The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners

Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics.

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Inside the Buy Side

CTV Isn’t The Future Of Advertising—It’s The Present

In May 2025, streaming officially surpassed both cable and broadcast combined, with connected TV (CTV) capturing 44.8% of all TV viewing. CTV has moved from an emerging channel to a mainstream force.

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AI

How AI Is Redefining Contextual Ad Placement In Media

Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments.

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Inside the Buy Side

Three Opportunities To Improve Marketing Measurement In Uncertain Times

A modern measurement standard must fuse the granular, causal truth with a strategic outlook, operating at the speed of the market. Here are three considerations to ensure your measurement approach is primed to fuel success.

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AI

The Culture, the Content, the Connection

At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate.

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AI

What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss

Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.

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Inside the Buy Side

The Future of Marketing Is Omnichannel—and Collaborative

LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.

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Inside the Buy Side

What VaynerMedia’s John Terrana Wants You to Understand About Attention

At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.

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AI

Creativity Isn’t Dead—It’s the Cheat Code

At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.

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AI

The Law Of Diminishing Returns In AI: When More Data Signals Don’t Mean Better Campaigns

Here’s the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.

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