Events
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Engagement
Sharpie and Others Offer Lessons in Getting Customers Talking
Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking
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Engagement
JCPenney Sponsors Rascal Flatts Tour
JCPenney is using a little bit of star power to promote its American Living lifestyle brand through a sponsorship of an upcoming Rascal Flatts tour.
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Acquisition
Reese’s Instant-Win Prizes Add up to $2.5 Million in Cash
The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes.
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Engagement
Facebook Application Enables Digital Cookie Cakes
Retail brand Great American Cookies has launched a Facebook application that lets users share a virtual version of its signature “Cookie Cakes” inside the social network.
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Acquisition
BK Hoops Tourney Offers Big Cash Prize
Burger King is running its fourth annual “BK B-Ball Battle” offering a $20,000 cash prize for the team that wins the three-on-three national tournament.
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Engagement
Kraft Unveils New Brand Identity, Corporate Logo
Kraft Foods yesterday rolled out a new corporate logo and brand identity as part of its mission to better distinguish its corporate and product brand identity.
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Acquisition
YouTube Singing Contest Focuses on American Flag
The Smithsonian is generating some excitement around its housing of the American flag inspired by the national anthem with its first YouTube singing contest.
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Acquisition
Buzz Haircuts Earn Sweeps Entry for New Butterfinger Buzz Candy
Nestlé USA’s Butterfinger is looking for some brave souls. In this case, that involves a buzz haircut and some temporary spray paint
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Acquisition
Kimberly-Clark Holds ‘Potty Dance’ to Promote Pull Ups
Kimberly-Clark is hyping up its Pull-Ups product with a marketing campaign and a dance designed to help make potty training fun.
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Acquisition
Adidas Runs Training Contest with WNBA Star
Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker.