Events
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Engagement
Volkswagen Goes on Tour with Youth Soccer
Volkswagen of America has begun a 19 city mobile tour to showcase its fleet of cars to families attending youth soccer tournaments across the country
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Engagement
7-Eleven Introduces Iced Coffee with Sassy Ad Campaign
7-Eleven, Inc. has begun a month-long campaign to introduces its version of iced coffee with cheeky new marketing that references cup sizes
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Engagement
Ciao Bella to Sample 1 Million Single-Serve Gelato Cups
Ciao Bella is handing out 1 million free samples of its latest frozen dessert product line: single cup servings of gelato and sorbet packaged in a branded cup with a spoon tucked conveniently under the lid
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Acquisition
Papa John’s Ties Virtual Game to Founder’s Pizza Deliveries
Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers
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Engagement
What to Consider When Staffing an Event
Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning
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Engagement
Consumers Green in Hearts–But Not So Much in Carts
Shoppers are green in their hearts. But in their shopping carts? That’s another story. A new study by the Grocery Manufacturers Association and Deloitte
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Engagement
As Economy Dips, Kids Clip Coupons Too
Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So
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Engagement
How One Event Can Have Many Lives
Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the
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Engagement
Burger King Stages Family Fun Days
Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities
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Engagement
JC Penney and Rascal Flatts to Promote American Living Brand
JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”