Events
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Engagement
Cyber Monday Sales Could Set A Record $900 Million
Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours
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Engagement
Frito Lay Develops Portfolio of Products for Women
Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”
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Engagement
The State of Events
Despite slower growth, event marketing and sponsorships was the largest branded entertainment category in 2009, growing $3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%
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Engagement
Vetting Online Voices for Your Brand
Public relations firm Edelman helped Kraft select the bloggers for the Velveeta promotion by using a metric system and other criteria to determine which bloggers would have the best influence. Some tips, per Edelman senior vice president of consumer brands Danielle Wiley
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Engagement
Street Smarts
To promote the release of Tim McGraw’s latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October
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Engagement
Kraft Bets on Bloggers
Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.
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Engagement
As Expected, More Shoppers Spend Less Over Black Friday Weekend: NRF
To the chagrin of retailers, shoppers lived up to projections that while more people would be out at the malls, they would spend less over the Black Friday weekend
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Engagement
“Sherlock Holmes” Challenge Offers Clues to 7-Eleven Food
The coffee cup sleeves at 7-Eleven offer a clue—”How Holmes Are You?”—to its latest promotion tied to an upcoming Warner Bros. Pictures’ film.
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Acquisition
Office Depot Instant-Win Game Promotes Smart Gifts Campaign
Office Depot is hoping to boost sales with its “Top 30 Smart Gifts” campaign
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Engagement
Jones Soda Takes Turkey Soda Vegan for the Holidays
Jones Soda caters to a market with adventurous and exotic tastes, and that’s reflected in this year’s Thanksgiving promotion