Events
-
Engagement
7 Ways to Improve the Pop-Up Experience
Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence
-
Engagement
Papa John’s Hits Super Bowl as Official Pizza Sponsor
Number three pizza seller Papa John’s International has locked down sponsorship rights to the 44th Super Bowl football championship—a day when pizza is likely to get more attention from viewers than any other on the calendar
-
Engagement
Twilight Star Poses in SoBe Skinsuits
“Twilight” vamp Ashley Greene can soon be seen posing in SoBe skinsuits to help the brand launch its newest zero calorie flavors
-
Engagement
Coors Light Bowl Links Bar Promotion, iTunes App
In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements
-
Engagement
Whole Foods to Pair Online Coupons with In-store Guide
Natural and organic grocer Whole Foods Market has begun offering online coupons to complement its in-store value guide, The Whole Deal
-
Engagement
Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging
-
Engagement
Walmart to Operate FIFA World Cup Shops in its Stores
Walmart has struck a licensing deal with FIFA to operate World Cup stores in nearly all of its markets around the world
-
Engagement
Shopping Trip
Spending on P-O-P, the largest consumer promotions category, increased 2.2% to $20.79 billion in 2008, as in-store media with its ability to reach a captive
-
Engagement
Tales From the Front
GARDENER’S SUPPLY TURNS TO CUSTOMERS FOR COVER WE RECEIVED AN E-MAIL FROM GARDENER’S SUPPLY CO. that said Help us choose our next catalog cover! The e-mail
-
Engagement
Slow Growth
Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to