Events
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Engagement
Consumers Put Price First in Calculating Retail Loyalty: Colloquy
When it comes to customer loyalty in the retail sector, low prices have replaced customer service as the game-winning edge, according to a new study by Colloquy, the research division of Loyalty One
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Engagement
Ghirardelli Gives Out One Million Chocolates
This month, and throughout the month of April, one million Ghirardelli Chocolate Squares will be handed out to people in a number of major metropolises as part of a promotional campaign
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Engagement
How Behavioral Targeting Impacts Cart Abandonment
The cart abandonment rate is one the most watched metrics in retail e-commerce
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Engagement
Rite Aid Offers Gift Cards in Exchange for New Prescriptions
Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services
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Engagement
Advice for CPGs Targeting Four Key Generations: Nielsen
The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups
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Engagement
Advice for CPGs Targeting Four Key Generations
The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups.
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Engagement
Omnicom Group Creates Network of Retail Experts
Omnicom Group has created a national network of retail experts that will be available to various retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies
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Engagement
Catalina Marketing Hires Google Exec for Digital
Catalina Marketing, which offers precision marketing and shopper-driven media, has hired a former Google executive to handle its digital services
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Engagement
PromoWorks and House Party Join to Offer Samples at Home
PromoWorks and House Party have partnered to provide offerings for brand marketers that link in-store sampling and in-home marketing via customized programs
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Engagement
Tracking IZOD: Goodbye 80’s, Hello Indy
Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim