Events
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Engagement
Idea to Steal
L’Oreal recently wrapped up a month-long college campus tour designed to allow students to try its Go 360 Clean deep facial cleansing collection. The
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Engagement
The Sweat/Soup-Shelf Connection
A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed
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Engagement
Foster Grant Links Code at Retail Straight to Web Browser
Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail
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Engagement
Nissan’s New Leaf Aligns with Healthy Lifestyles
Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric
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Engagement
BFG Runs 30-City Tour for Cartoon Network
Marketing agency BFG Communications has been hired by Cartoon Network to organize its 30-city nationwide Move-It-Movement Tour. The tour extends a six-year effort to promote active and healthy living for children
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Engagement
Macy’s Celebrates Asian-Pacific Trends, Guests Get 15% Off
This month, Macy’s will hold in-store events specific to Asian-Pacific American influences in fashion and style
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Engagement
Esprit “Semi-Nude” Event Draws Thousands
Esprit last week staged a “semi-naked” event for the grand opening of a New York store, drawing thousands of people
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Engagement
Why Wegmans is Tops
A modest retailer, Wegmans has a lot to crow about. The 75-store mid-Atlantic chain rose far above giants Kroger, Publix and Safeway to be named the Top Grocery Retailer in a consumer survey by Market Force
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Engagement
Influential Events
It was sore throat and sniffles season when a woman at a green market was handed a Halls Naturals cough drop during a sampling event. She took it. It’s
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Engagement
Reviving that Impulse Spark
Whatever happened to grabbing a box of Godiva chocolates off the shelf simply because you wanted an extravagant treat? Oh, right, it’s not in the budget