Events
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Engagement
Golfsmith Sets Up “White Out” Street Promotion in New York
As if New York hasn’t had enough snow this year, Golfsmith is hoping for more, specifically on Feb. 15.
That day, Golfsmith and TaylorMade-adidas Golf Co. are holding the “White Out” in-store—and in-the-street—promotion.
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Engagement
Tending to Toilet Tissue Turf: Cottonelle Q&A
Toilet tissue is not something people tend to spend a lot of time thinking about. Many shoppers just grab a familiar-looking package off the shelf and toss it in their carts, and because price promotions are so common, there is not a lot of brand loyalty. Cottonelle senior brand manager John Stanwood talks to PROMO about the $9 billion product category and why it’s so challenging for marketers.
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Engagement
Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study
According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season
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Engagement
Cottonelle Asks Consumers to “Switch” to Its Brand
Cottonelle Ultra is layering on a major campaign to one that helped increase 2010 fourth quarter sales.
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Engagement
Kraft Singles Finds Another “All America” Promo Partner: Disney on Ice
Kraft has just begun spreading word of a new partnership with Disney on Ice and its American Singles brand, a deal born of hard work and lessons learned over the past two years.
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Engagement
Chevy Puts a New Spin on an Old Model
Chevy is giving its old-style events some modern whizbang with a dose of augmented reality
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Engagement
Four Wheels for Four Legs
Mitsubishi is the official vehicle sponsor for the Chicago Chapter of PAWS, the city’s largest No Kill humane organization. The running group Team Paws
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Engagement
When, Where and Why; Tips for Live Events
Planning a live event? If you want it to be a success, don’t forget the basics, like: MESSAGE: Make sure the on-site elements and activities effectively
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Engagement
Eye Popping Packaging: The Shelf Appeal of Holograms
Holographic packaging can add shelf appeal and draw consumers’ attention. The latest advances in film coating and manufacturing technology have opened
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Engagement
10 Tips to Integrating Experiential Marketing
Integrating experiential marketing into any program requires multiple steps for success