Events
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Engagement
JC Penney Opts Out of the Discounting Arms Race
Depending on your viewpoint, JC Penney announced Wednesday that it is migrating down
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Data & Analytics
5 To Do’s When Activating Digital Shopper Marketing Programs
Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.
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Engagement
Cinnabon Bakeries Begin Sampling Programs with International Delight
Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.
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Engagement
NASCAR’s VP Partnership Marketing: If You’re in the Race, You Better Keep Pace
Norris Scott, the vice president of partnership marketing for NASCAR, talks about attendance, marketing, as well as the new sponsor expectations and how NASCAR is responding.
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Engagement
Driving For the Green: A Q&A With TaylorMade Golf’s Bob Maggiore
Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group’s TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round
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Data Driven ROI
Retail/CPG Brands Market Beyond Store Walls
At one time, the terms most frequently heard when instore marketers convened were most likely shelf talkers and But two October conferences in Chicago
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Engagement
Kikkoman Loves Food Occasions
Kikkoman loves barbeques, Super Bowl tailgate parties, Thanksgiving, Christmas and other special occasions. These key food occasions provide timeframes for the brand to push out recipe ideas for new ways to use its products along with incentives to purchase.
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Engagement
The Top 10 Promotions to Attract Holiday Shoppers
The Top 10 holiday specials shoppers are taking advantage of.
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Engagement
Kraft Turns to HSN to Sell its Seasonal Recipe Booklet
In a first-time deal with the HSN network, the brand is selling the “Make it Delicious Recipe & Coupon Booklet,” that includes 20 top recipes and $30 worth of coupons.