Events
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Engagement
Burt’s Bees Promotes New Products with Scratch-n-sniff-along Video
Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g
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Engagement
Tune up Your Experiential Marketing for 2012
As the event-marketing season gets underway here
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Engagement
A Cracker Sandwich Builds Sales One Local Event at a Time
The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.
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Engagement
Tips to Launch Successful Mobile Promotions
Here are some expert tips to take before you develop and launch your mobile marketing campaign.
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Data & Analytics
As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights
The Latina shopper is a smart, knowledgeable shopper
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Data & Analytics
Marketers Help Consumers Stick to New Year’s Resolutions
Trying to get consumers to change their habits for the better is an annual first-quarter ritual
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Data & Analytics
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.
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Engagement
Can a “Great For You” Food Label Build Loyalty?
Walmart adds “Great For You” icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?
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Engagement
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City