Events
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Engagement
Q&A: How Retailers are Using Social Media
Social media use is exploding among retailers. How are they using it?
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Engagement
P-O-P Vital as More Shoppers Decide in Store: Study
More purchase decisions than ever before, 76%, are being made in stores. Here are five key findings to note when developing and implementing shopper programs: POPAI Study
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Engagement
Retail Developments in India Hold Promise for Shopper Marketing: Q&A
Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group.
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Engagement
Soccer, a Way of Life for Hispanics, and now for 7UP, too
7UP has formed a deal with Alianza de Futbol to launch the Sue
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Data Driven ROI
GameStop Puts Retail At Heart of Loyalty Program
Data allows GameStop’s in-store game advisors to address the 10 million participants in the PowerUp loyalty program individually.
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Engagement
Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game
Walmart is partnering with “The Avengers” by debuting a game that melds the in-store experience with an augmented reality mobile app, called the “Super Hero Augmented Reality.”
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Engagement
Zippo Finds its Sweet Spot in Musical Events
The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called
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Acquisition
2012 March Madness Was Very Mobile: Study
Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.
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Direct Marketing | Print
What Do Marketers Want In A DM Conference?
The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?