Events
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Engagement
Shoppers Settling in: Tips to Create Sustainable Demand
A new study from Acosta Sales & Marketing shows that shoppers want more flexibility in marketing promotions.
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Acquisition
Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.
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Engagement
Event Budgets Up, Time for a Refresher Course
Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.
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Engagement
Deal and Promotion Seeking Behavior Grows
Over the last 12 months shoppers have grown more price sensitive and they are on the hunt to find bargains with shopper price comparison research up 35% over the last year, a new study from Parago has found.
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Acquisition
Cracker Barrel Builds Database with Sweepstakes
Cracker Barrel Old Country Stores is runnings the
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Engagement
HGTV Sidesteps Mass Media for a Slate of Splashy Events
HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.
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Acquisition
Coupons at Center of $5 Million True Lemon Summer Campaign
True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.
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Engagement
Twitter Helps Sell an Undiscovered Wine Region
A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.
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Engagement
Customers Influence Trajectory of Mike’s Hard Lemonade Marketing
Mike’s Hard Lemonade is out with its national summer campaign,
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Engagement
Brands Race to Make their Events More Interactive Online
Brands use social media to measure event activation and amplify the message.