Events
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Engagement
HBO Touts Rome DVD Release Via NYC Event
HBO put a new spin on the old saying, “When in Rome, do as the Romans.” In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.
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Acquisition
Canon’s Maria Mania to Invade Manhattan for U.S. Open
Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.
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Engagement
Wal-Mart Taps Saatchi & Saatchi X as In-Store AOR
Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.
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Engagement
Meredith Forms Event-Marketing Arm
Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.
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Engagement
Mazda Drives into Cities with Zoom-Zoom Live Tour
Nearly 50,000 car lovers are expected to take to the tracks in coming months in a Mazda vehicle as part of the automaker’s 10-city Zoom-Zoom Live Tour.
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Engagement
First Person: Hot Times for Event Marketers
Summer settings provide many opportunities for brand marketers to spend quality time with consumers. My company, Grand Central Marketing, has activated many summer promotions to reach consumers where they spend their leisure time
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Engagement
The CW Kicks Off Mall Domination Tour
TV network The CW is looking to boost its brand with a mall tour targeting teens via an interactive experience to introduce viewers to its shows.
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Engagement
E-Marketing In, Traditional Methods Out for the Holidays: Study
Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season.
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Engagement
Levi’s Struts into Wal-Mart, Sears
Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.
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Engagement
Star Wars Characters Hit Road with Summer Tour
Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.