Events
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Acquisition
Breakfast Stumping
Denny’s is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,
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Acquisition
Old School Game
Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product
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Engagement
Burger King Puts New Spin on Sandwich via Whopper Bar
Burger King is trying to inject some new life into its 51-year-old Whopper sandwich. So it’s launching a smaller format restaurant called the Whopper Bar.
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Engagement
Sweet Whiff of Politics
An enterprising woman has tapped into the long-held belief by many citizens that politics stinks. To sweeten the aura, April Cline, a certified life coach
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Acquisition
Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.
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Engagement
MLB Stages National Baseball Card Giveaway
In a move calculated to build baseball card sales and spark additional opening day buzz, Major League Baseball has dubbed Saturday “National Baseball Card Day” with giveaways to celebrate the occasion.
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Acquisition
NatureSweet Pushes Tomatoes with Disney Tunes
NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms.
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Engagement
NBA Plots Pre-Season European Tour
The National Basketball Association unveiled plans for another whirlwind pre-season exhibition tour of Europe with four teams hitting continental hardwood in October.
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Engagement
LA Moms Get Sneak Peek at Baby Fashions via Event
Want to dress your baby to like a star? Some Los Angeles mothers will get the chance next month at Baby Celebration LA, an event that offers a glimpse of some of the hottest fashions for infants.
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Acquisition
Cottonelle Pushes Comfort Message Via Mobile Tour
Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.