Events
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Engagement
“Muffins” Stage Protest at Bloom Supermarkets
“Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops.
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Acquisition
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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Engagement
Allstate Revisits Biker Tour, Launches Web Site
Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts.
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Engagement
VH1 Stages ‘Celebreality’ Bowling Events
VH1 has been staging a trio of bowling events around its celebrity reality shows, lending local bowling lanes the ambience of nightclubs.
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Engagement
7-Eleven Pumps ‘Iron Man’ with Slurpee Cups
The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.
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Engagement
Kraft Promotes Bagel-fuls with Sampling, Tour
Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.
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Acquisition
Burger King Renews Latino Music Contest
Burger King Corp. is once again kicking off a music contest showcasing the latest Latino musicians, offering the chance for aspiring artists to be crowned the best local band in each of 10 cities.
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Engagement
Wal-Mart Goes Green with Earth Month Campaign
As part of its push to show shoppers it’s conscious of the environment, Wal-Mart has rolled out a green marketing and merchandising campaign.
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Engagement
Nestlé Uses Prank to Promote Branded Comedy Network
Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.
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Acquisition
Old School Game
Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product