Events
-
Engagement
Robeks Kicks Off Campaign with Free Smoothies Offer
Robeks Corp., a premium fruit smoothie and healthy eats franchise chain, launched last week its 2008 “Summer of Fun” campaign with a basketful of summertime favorites from
-
Engagement
A Midtown Castle for The Tudors
To provide the right ambiance for its premiere screening of The Tudors second season, Showtime commissioned a castle for midtown Manhattan. The premium
-
Engagement
What a Ride
Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald’s, Frito-Lay and JCPenney. He’s seen the business not
-
Engagement
Toaster On Wheels
In the old days bakeries used to make home deliveries for bread. Mrs Baird’s Bakeries is sort of reviving the tradition in celebration of its 100th year
-
Engagement
Recession Rewards
The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers
-
Engagement
Blogging 101
Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.
-
Acquisition
Dr Pepper Teams with Supervalu, Kroger to Promote ‘Indy’ Flick
Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”
-
Engagement
Revolution Stages ‘Ultimate Athlete’ Competition for Men’s Fitness
Revolution is set to line up competitors for what’s being billed as the first annual ‘Ultimate Athlete’ event with primary sponsor Men’s Fitness magazine on Sunday.
-
Engagement
Coalition Asks BK to Pull Toy Premiums
Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”
-
Engagement
Nestle Makes Noise at Minor League Baseball Parks
Nestle is hosting Nestle Drumstick Cones Family Days at minor league baseball ballparks around the country as part of its Minor League Baseball sponsorship.