Events
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Acquisition
Cotton Inc. Rolls Out ‘Natural’ Campaign in Malls
Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric
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Acquisition
Carvel Sets Fudgie the Whale to Mobile Marketing
Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon
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Engagement
NBC Stages Times Square Barbecue to Plug Summer Lineup
NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today.
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Engagement
Kashi Pushes Granola with Free Samples
Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle.
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Engagement
Mercedes-Benz Plays Role in ‘Sex and the City’
They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”
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Engagement
Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons
Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches.
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Engagement
McDonald’s to Sample 8 Million New Chicken Dishes
McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort.
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Engagement
Taco Bueno Takes Mobile Couponing Chain-wide
All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market.
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Engagement
Samsung, Voig.com Crown NYC ‘Guitar Hero Champ
In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game
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Engagement
Virgin Mobile Sponsoring Third Music Festival
Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore