Events
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Acquisition
Amstel Light’s Freewheeling Campaign Takes Manhattan
Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly.
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Acquisition
Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps
Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.
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Engagement
Maybelline Tour Offers Beauty Advice, Samples
To make lips stand out, try a lip plumper with a sheer, vibrant color that pops.
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Engagement
Macy’s Partners with FAO Schwarz
Macy’s, Inc. has signed a deal to open FAO Schwarz toy stores in 275 of its retail locations this year, with a larger rollout expected over the next two years.
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Engagement
Burger King Backs Jonas Brothers Tour
Burger King Corp. is extending its association with music by sponsoring the Jonas Brothers’ upcoming “Burning Up Tour.”
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Engagement
Zoom Stages Office Rallies to Spark NBA Gear Sales
Zoom Media and Marketing is aiming to fuel pro basketball playoff fever and National Basketball Association merchandise sales through a series of office pep rallies in Detroit and Boston this week.
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Engagement
WNBA Jerseys to Carry McDonald’s Logo in Season Openers
Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season.
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Engagement
Dunkin’ Donuts Offers Second Iced Coffee Giveaway
Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up.
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Engagement
NBC Holds Soggy Summer Lineup Event
Muscular members of “American Gladiator” braved a light rain in Times Square yesterday morning to boost the NBC All-American Summer programming lineup in a barbecue setting
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Engagement
Coke Preps Multilingual U.S. Promo for Beijing Games
Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging