Events
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Engagement
Absolut Taps Aspen for On-Site Hispanic Promotions
Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing.
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Engagement
ESPN Rides NBA RV Tour Into Finals
ESPN is wrapping up its National Basketball Association RV tour on post-season swing, with stops planned for what could be a bi-coastal final series.
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Engagement
NBC Sports, MTV Team Up for Action Sports Tour
NBC Sports has struck a partnership with MTV around the Action Sports Tour with multi-screen video and product licensing to build the extreme sports profile.
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Engagement
Hershey’s Promotes Bliss via Experiential Party
The Hershey Co. has turned to parties to generate word-of-mouth and buzz around some of its new products.
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Engagement
Stop & Shop Runs 10% Discount to Boost Business
Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will.
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Acquisition
Meijer Stores to Boost Licensed Jeep Products via Sweepstakes
Jeep Consumer Products is teaming up with Meijer to run an in-store promotion and sweepstakes to promote its new licensed camping equipment
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Engagement
Everlast Brands Shadow Boxing Classes
Everlast Worldwide has formed a partnership with 24 Hour Fitness to introduce Everlast-branded shadow boxing workouts to the fitness chains locations around the country
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Engagement
Collaboration Key in Shopper Marketing: PMA Study
When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association
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Engagement
History Hits NASCAR Tracks with ‘Ice Road Truckers’
History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs
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Engagement
HBO Lets Voters Punch Hanging Chads in ‘Recount’ Replay
HBO brought the very hazy voting results from Florida’s “hanging chads” in the Gore v. Bush 2000 presidential election into vivid focus by recreating the experience in a bi-coastal demonstration on Tuesday