Events
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Engagement
Simon Malls Stirs up Kids’ Cooking Event
Simon Property Group is back again with a cooking event just for kids that also doubles as a cause marketing effort to benefit local hunger-relief organizations.
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Engagement
MLB Plans All-Star Parade, Plants Lady Libertys
Major League Baseball is planning a Chevy-sponsored parade of Hall of Famers to precede this year’s All-Star Game in Yankee Stadium
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Acquisition
IHOP Celebrates 50 Years with Road Trip
International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour.
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Engagement
Kraft’s Athenos Ties First Movie Promo to ‘Mamma Mia’
Kraft Foods’ Athenos brand is running its first on-pack movie promotion tied to Universal Picture’s upcoming release of “Mamma Mia.”
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Engagement
Nick Sets Slime Tour to Music, Puts Slime Online
Nickelodeon is giving its third annual ‘Slime Across America Tour’ musical accompaniment and interactive green slime features online.
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Engagement
S&K Menswear Celebrates Father’s Day with Viral Campaign
S&K Menswear is saluting Father’s Day with a viral campaign that lets people paste images of Dad’s head onto a dancing body.
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Engagement
Viva Beisbol
When State Farm was considering a promotional strategy to reach Hispanic consumers, the home and car insurer settled on a core cultural interest for Americans
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Engagement
Buzz Lightyear Takes Off on NASA Educational Mission
Buzz Lightyear will finally realize his mission to go into outer space – for real.
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Engagement
Apparel, Entertainment Top Mom’s Spending: Survey
When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel
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Engagement
Harrah’s Partners with Jackie Collins for Book Bus Tour
Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour.