Events
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Engagement
Kmart Marketing Chief to Leave Post
Kmart’s Senior Vice President and Chief Marketing Officer Bill Stewart is leaving as after two years on the job, Sears Holdings Corp. said yesterday.
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Acquisition
MLB Pinch Hits for Ortiz in ‘Call Your Shot’ Contest
Major League Baseball has settled a brouhaha about Red Sox slugger David Ortiz doing a Babe Ruth impersonation in a home run contest preceding this year’s All-Star game at Yankee Stadium.
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Acquisition
Meow Mix Returns to Prime Time with Game Show
Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants.
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Acquisition
Cold Stone Creamery Celebrates 20 Years with Giveaway
Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents.
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Acquisition
WWE Hypes Million-Dollar Giveaway at Times Square Event
World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities
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Acquisition
Popeyes Names Denver Man Contest Winner
Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand
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Engagement
Vaseline Documentary Highlights People’s “Skin” Stories
Unilever has been traveling the globe asking people about the importance of their skin to highlight the benefits of its Vaseline Coca Butter hydrating lotion.
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Engagement
Denny’s Pushes Late Night Menu with Marketing Blitz
In a move to entice the 18-to 24-year-old crowd back to its restaurants, Denny’s is changing its look to feed its late-night crowd’s appetite for hip music and new food.
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Engagement
Nutrisoda Invites Thirsty to Plant a Virtual Tree
Nutrisoda, a maker of nutrient-enhanced sparkling beverages, is once again partnering with non-profit organization Trees for the Future on its “Good Life” tour of West Coast festivals, colleges and retail spots this summer.
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Engagement
Octagon Hires Neidl as Group Director for Multicultural Marketing
Octagon has named Matt Neidl to the position of group director of its multicultural marketing division.