Events
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Engagement
7UP, Celebrity Chef Team up for a Winning Recipe
Chef Carlos Fernandez of Hi-Life Café in Fort Lauderdale is touring supermarkets in Chicago, Houston and Dallas this month and July to offer live demonstrations of healthy cooking with 7UP soda.
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Engagement
7-Eleven Backs Slurpee with Largest Slate of Promos
7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors.
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Acquisition
Capri Sun Looks for ‘Pouch Respect’ on Sampling Tour
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages
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Engagement
Qdoba Mexican Grill Taps Craven for Director of Marketing Post
Qdoba Mexican Grill has promoted David Craven to director of marketing.
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Engagement
John Frieda Stylists Give $500 Makeover for Free
John Frieda, the coiffure guru of London, Paris and New York, has turned an 18-wheeler into a Salon on Wheels to offer women a hair makeover and to promote its products.
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Engagement
Sears Pushes Hip Image with MTV Partnership
Sears is hoping its new partnership with MTV will change its image to a hipper, cooler department store to attract younger shoppers.
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Engagement
Cape Cod Potato Chips Introduces New Flavors with Rebate
Cape Cod Potato Chips is introducing three new gourmet flavors: Sweet Mesquite Barbeque, Buttermilk Ranch and Honey Dijon.
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Engagement
Tennis Stars Volley to Vault HSBC Wimbledon Role
It wasn’t quite Wimbledon, but Monica Seles and Jim Courier volleying on a mini-tennis court on Fifth Avenue inevitably jogs tennis fans’ memories.
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Engagement
Barrow AK Wakes Up to a Jolt Today
Energy drink Jolt is coming to the rescue of the sleep-deprived citizens of Barrow AK, today, the longest day of the year, with an emergency airlift of caffeinated drinks timed to this year’s summer solstice
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Engagement
Allstate Reunites Olympians for Hall of Fame Induction
Travelers at Chicago’s Union State got a rare glimpse of several former American Olympics gymnasts in action yesterday, as Allstate unveiled plans to build a park for children on the city’s southeast side.