Events
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Acquisition
Rest Stop
Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse
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Engagement
Shelf Help
Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in
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Engagement
Who Let the Dogs Blog?
On the Internet, no one knows you’re a dog, the cartoon says. But if you’re a dog and don’t care who knows it or a cat comfortable with your feline side
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Engagement
Sweet Scents
What do raspberry Danish and candles have in common? Entenmann’s hopes it’s the sweet sound of sales ringing up at the cash register. The company, best
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Engagement
Mighty Mattel
How’s this for a cushy job? Richard Dickson became Mattel’s head of global licensing when he signed on as the company’s senior vice president for marketing,
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Acquisition
Burger King Readies Apple Fries Sampling, New Kids Meal Push
Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.
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Engagement
Coke Adds Coffee Kick to Full Throttle Energy Line
Those consumers who tend to get drowsy downing energy drinks need worry no longer: The Coca-Cola Co., owner of the Full Throttle energy beverage brand, is rolling out three flavors that add premium coffee to the Full Throttle energy and vitamin blend.
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Engagement
Beautiful Bovines
The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in
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Engagement
Stacking Up
When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount
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Engagement
Wise Snacks Hits the Streets with Baseball-Themed Sampling Effort
Wise Snack Foods is hitting the streets of New York City and Boston with brand ambassadors to talk up its products through a sampling campaign.