Events
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Engagement
LittleMissMatched Trades Socks for Store Visits
Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks
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Engagement
McDonald’s Pushes Specialty Coffee in Ohio with Promos
McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items
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Engagement
Virgin Megastores Brings Warner Bros. ‘Pop-up’ to Times Square Store
Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location
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Acquisition
General Growth Property Hosts ‘Votes Count’ Program
General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer
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Acquisition
7-Eleven, Pepsi Team for “Madden NFL 09” Rollout
In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.
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Engagement
Bob’s Stores Brings Back Action Sports Tour’
Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it.
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Engagement
Canon Frames Sharapova in U.S. Open Plans
Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras
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Engagement
Best Buy Positions iPhones in Time for Holiday Sales
Retailer Best Buy hopes that being the first third-party merchant to offer the new high-speed Apple iPhone 3G will help drive traffic in what might be a recessionary holiday shopping season this year
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Engagement
Coca-Cola Pushes Green Theme at Beijing Games
Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing.
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Acquisition
USA Swimming Stages U.S. Recruitment Events
While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools