Topic

Events

  • Engagement

    NBC Sees Big Jump in Olympics Merchandise Sales

    NBC has reported a significant increase in merchandise sales during the Beijing summer games over the Torino winter games two years ago

  • Engagement

    NBC Pumps Up Sunday Night Football at 7-Elevens

    NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.

  • Engagement

    Custom Fit

    Somewhere, some little girl is prancing around in light blue Keds sneakers decorated with dog bones, an image of a cute pup and the words I love Sadie.

  • Engagement

    Pop a Shop

    a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of

  • Engagement

    Limited Edition

    Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles. Proximo Spirits, the makers of 1800 Silver

  • Engagement

    Eco-Friendly

    Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of

  • Engagement

    Lasting Impressions

    In the game of experiential marketing, it isn’t always easy to tell just how many points a marketing company scores with its target audience. Objectives,

  • Engagement

    Hot Wheels Rolls Out Anniversary Road Trip

    Mattel’s Hot Wheels division is celebrating the 40th anniversary of its toy car making with a multi-city road trip targeting car-enthusiasts at automotive-themed events and attractions through early September

  • Engagement

    Fiberwig Hands out 100,000 Mascara Samples

    Fiberwig, the Japanese paint on eyelash brand, is on the move promoting its mascara in the U.S. through a street campaign

  • Engagement

    Amway Reintroduces Vitamin and Skin Care Brands via Tour

    Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics