Events
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Engagement
Kia Runs NBA Tip-Off Play with Street Events
Kia Motors is kicking off its first full season as a National Basketball Association sponsor today with NBA Tip-Off street events in 29 cities, heralding the new season and its new Kia Borregos
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Engagement
Tecate Promotes Next de la Hoya Bout
Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao
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Acquisition
ING NYC Marathon Sponsor Field Grows, Adds Contests
The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2
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Engagement
Best Buy Opens in Malls
Best Buy Co. is opening some stand-alone stores in malls for the first time to help people better understand the range of mobile devices available
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Engagement
Walmart Pumps Up Volume for AC/DC Release
Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years
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Engagement
Redenbacher Popcorn Pushes Rebate Promo with TV Spots
ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series
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Engagement
MTV, CNN Stage Veterans Concert, Rights Campaign
MTV and CNN are teaming up on a concert event to honor armed forces veterans of the Iraq and Afghanistan conflicts in New York City next week, and launching a petition campaign for veterans’ rights
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Engagement
Starburst Goes After College Kids with New Candy
Starburst is looking to improve the profile of its new GummiBursts brand among college students with a mobile cross-country campus tour
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Engagement
mtvU Starts Cross-Country Race Series with Ford
mtvU and Ford have launched a cross-country race between teams of students with a $15,000 prize
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Engagement
European Players Score in NBA Jersey Sales
Fan affinity among the National Basketball Association’s European supporters is clearly skewing toward players from the continent, based on top-selling jerseys during last season