Events
-
Engagement
Smithwick’s Ale Sends Irish Bartenders to US
#5 Best Sampling Program SMITHWICK’S AMBASSADORS AGENCY: Colangelo CLIENT: Diageo After brewing its ale in Ireland for nearly 300 years, Smithwick’s Irish
-
Engagement
Seeds of Change Samples its Organic Products
#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,
-
Engagement
Consumers Test Gore-Tex in Stormy Weather
#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT’S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates
-
Engagement
Natural Resources
Welcome to the 2008 Promo Sourcebook: It’s stuffed and it’s not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies
-
Engagement
Simpson Mania
7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE AGENCY: FreshWorks CLIENT: 7-Eleven, Inc. for lovers of sweets it was a dream come true. Racks of pink,
-
Engagement
American Express gives Away iPhones
# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American
-
Engagement
McDonald’s Pitches ‘Madagascar 2’; Replaces ‘I’m Lovin’ it’ Packaging
McDonald’s plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie “Madagascar: Escape 2 Africa.”
-
Engagement
Milk Promo Touts Beauty Benefits of Milk
The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink.
-
Engagement
Denny’s Debuts Dishes Created by Rockstars
Denny’s is boosting interest in its late night menu with the introduction of new dishes created by some popular rock stars.
-
Engagement
Scholastic Event Promotes Stine’s “Goosebumps HorrorLand”
Publisher Scholastic Media is hoping to pull off a live Halloween trick this Friday, taking a run at the Guinness pumpkin-carving record to promote the launch of its first interactive game