Events
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Engagement
Brands Test Sampling at Meal Assembly Kitchens
A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002
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Acquisition
KFC Takes Wing Title
The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling
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Engagement
Verizon Event Features Free Blackberry Storm
Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York’s Times Square by Verizon Wireless
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Engagement
Is NASCAR Spinning Out?
The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,
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Engagement
Campell Soup and Pepperidge Farm Team Up for the Holidays
For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar
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Engagement
Loyalty Tests
Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More
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Engagement
Remy Martin Stages Interactive Street Campaign
Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it’s time
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Engagement
7-Eleven Rolls Out Competitive Private-label Snacks
7-Eleven has rolled out a line of private-label products, answering the call from consumers that price is high on the list right now.
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Engagement
Coca-Cola Hosts First Mexican Holiday Parade
Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles.
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Engagement
Blackberry Storm Debut Draws Customers, and a Competitor
The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.