Events
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Engagement
Samsung Attempts World Record for Fastest Texting Skydivers
Samsung Telecommunications America attempted to establish the Guinness World Record for “Fastest Text Messaging While Skydiving.”
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Engagement
HBO Gives Hugs in Peace Sign Campaign
People don’t often give perfect strangers a hug on the streets of New York City, but street teams are making that risky move in the spirit of an HBO campaign to tie some of its shows to the 50th anniversary of the peace sign
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Engagement
Papa John’s Offers $25K for Field Goal
One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29
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Acquisition
Coors Light Contest Offers Trips to the Super Bowl
Coors Light has unveiled its plans for the Super Bowl.
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Engagement
Coke Sponsors Carl’s and Hardee’s Instant-Win Game
Coca-Cola is sponsoring an instant-win game at Carl’s Jr. and Hardee’s in partnership with the rock band Rev Theory.
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Engagement
BritBus Gears Up for U.S. College Campus Tour
The annual BritBus Tour will make its reprise on college campuses around the country next fall with Virgin Atlantic and Gibson Guitar as two of the primary sponsors.
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Engagement
Sharp Creates Towering Holiday Tree in Grand Central with TVs
If you are one of the millions of commuters or travelers that pass through Grand Central Terminal in New York City this month, you won’t be able to miss the towering Christmas tree created from Sharp TVs.
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Engagement
Designer Whey Co-Brands ‘Biggest Loser’ Protein
In a case of reality TV going retail, Designer Whey is co-branding its line of protein powder products with NBC’s popular “Biggest Loser” series.
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Engagement
NASCAR Champions Week Hits Full Throttle
NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events.
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Engagement
Live from Motorsports Marketing Forum: Tactical Spin
As NASCAR players contemplate an uncertain fiscal future for the 2009 racing season, they’re finding it necessary to retool tactics in what promises to be a limiting marketing environment.