Events
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Engagement
2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be Damned
Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the
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Engagement
Microsoft Debutes Branded T-Shirts
That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro ’80s feel. The shirts,
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Engagement
Event Car Marketing is Effective Alternative in Economic Downturn
Consumers are by no means flocking to dealerships these days, so automakers are bringing the cars to them with ride-and-drive events and other alternative
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Engagement
Dole Foods’ Director of Marketing Paul Panza Talks about the Changing Consumer
The Dole Food Co. owns some of the world’s most popular products. But it is hardly immune to the recession. Customers have changed where and how they
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Engagement
Cotton Inc. Hits the Malls to Show Teens that Cotton is Fashionable
The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy’s and curtains on display at Sears. It’s in
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Acquisition
Dole Uses Blogs and Parties to Promote Fruit Parfaits
For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But
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Engagement
NHL Runs Wrigleyville Fest for Winter Classic
The National Hockey League is turning Wrigley Field’s Waveland Avenue from a haven for home run ballhawks to a street festival celebrating outdoor hockey in the run-up to this season’s Winter Classic game.
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Engagement
NRF Asks Obama for Sales Tax Holidays
The National Retail Federation last week sent a letter to President-elect Barack Obama requesting that national sales tax holidays be included in the upcoming economic stimulus legislation.
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Engagement
McDonald’s Joins NHL Sponsorship Lineup
McDonald’s has logged on to the National Hockey League’s U.S. sponsorship lineup as the league’s official quick service restaurant, a position it already held in Canada.
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Engagement
In AG Settlement, MillerCoors Drops Caffeinated Alcohol Beverages
MillerCoors agreed last week to reformulate it Sparks alcoholic energy drink in a settlement with 14 attorneys general who claimed the beverages were “dangerous.”