Events
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Engagement
Subway Offers DanceDanceRevolution Premiums
Video gamer Konami has teamed up with Subway Restaurants to give away merchandise tied to its best-selling, get-up-and-move video game
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Engagement
NFL Legends Bowl for Charity in Super Bowl Classic
A veritable Who’s Who of former National Football League stars will tackle Nine Pins for charity in the fourth annual Super Bowl Celebrity Bowling Classic later this month.
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Engagement
Volvo Launches Twin Tours for New XC60
Volvo is launching a twin set of experiential tours this month to tout its new XC60 model in the southern and western regions of the U.S.
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Engagement
FSG Ropes Professional Bull Riders Deal
Fenway Sports Group lassoed Professional Bull Riders, Inc. in a four-year deal unveiled last week as that sport’s exclusive sponsorship sales agency.
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Engagement
Nestle Waters Teams with Celeb Trainer Bob Greene
Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.
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Engagement
Sharpie Sets Up Experiential Shops in Office Depot Stores
Office Depot and Sharpie, the maker of permanent markers, have opened an in-store shopping experience at Office Depot retail locations where customers can experience the product.
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Engagement
Phelps to Help Hype Mazda in China
Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.
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Engagement
Shoppers to Go on an Electronics Diet in 2009: Forrester
The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.
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Engagement
Starbucks Puts a Focus on Tea
Starbucks is innovating again, looking to attract more tea drinkers with what it is billing as a 15-minute tea break.
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Engagement
Microsoft Debutes Branded T-Shirts
That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro ’80s feel. The shirts,